As of late at Google Marketing Next, a conference hosted by Google, the search monster declared that the new AdWords interface would be taken off before the finish of 2017. As a Google Partner, Splice digital marketing has access to the Alpha form of AdWords and have been getting acquainted with the overhaul.
The big advantage we’ve recognized in the new AdWords is the dynamic data representation now available on the outline page. It’s just as Tableau or Domo attacked AdWords and the outcome is noteworthy data in six foreordained “cards”, each of which can be changed to demonstrate distinctive KPIs, date ranges and comparisons.
Here are the four advantages these “cards” bring:
1. See Cross Device Behavior More Clearly
How frequently have you attempted to explain how mobile traffic is advancing, yet have been hindered in light of the fact that the conversions are as yet occurring on desktop? Or, then again, attempted to demonstrate how you can utilize mobile to modestly drive conversions across devices, just to get blocked by data in the visuals? No more. In the new AdWords, the gadget card says a lot about attribution, significantly more than a traditional attribution model.
2. See When Traffic is Converting
Moreover, the Day and Hour gadget enables you to see when you drive the most traffic, have the best ad position, or spend and gain the most. You can utilize the drop down to see day and hour information for twelve distinctive KPIs in only a couple of moments. Have you at any point addressed if bringing down bids amid low conversion times affects high conversion times? You can utilize this tool to rapidly assess day-parting attribution tests.
3. Use Demographic Information More Easily
In the old AdWords, arranging expansive demographic data across campaign was hard. You’ll instantly see that data like family household income is currently promptly accessible to you without going into Locations>advanced search settings for each and every campaign. Additionally, in the event that you need next-gen control, you can apply these bid changes in accordance with each and every ad group.
4. Target Device-Specific Bidding easily
The new AdWords interface likewise use device bid changes at the campaign and advertisement group level without digging into settings for each campaign as well as ad group, and toggle between the two. This saves time “big time”… in other words, the sooner you can move up to the new interface, the better!
Try not to leave AdWords senior in your past altogether! You will need it to apply audiences across advertising groups, for creating extensions, for making a lot of the accessible bid modifications, overseeing dynamic search ads, and application install and engagement capacities.
In the event that you can hardly wait to get your hands on this new form of AdWords, remember access is allowed at administration account level, or to particular individuals.
To check whether your account is qualified, click the settings cog. If you see the “Try the new AdWords BETA” line, you can flip between the two interfaces voluntarily.